One of the hottest toys of the ’90s and 2000s is making a comeback with a fresh new look.
Furby, the phenomenon from Hasbro that took over the world upon its release in 1998, has returned. The next era of the cute, cool, and weird Furby interactive toy is available now in two colors: purple and coral. With a history of disrupting pop culture and the toy aisle, Furby will inspire a new generation of kids to be themselves.
The interactive toy friend features five voice-activated modes and more than 600 responses to discover, including lights, sounds, and 10 unique songs. Five different commands — “Dance Party,” “Cop Cat,” “Tell My Fortune,” “Let’s Chill,” or “Lightshow” — provide kids with an unforgettable experience that will match any mood.
“Following its craze-inducing launch in 1998, Furby has taken the world by storm, impacting every corner of the culture zeitgeist, from music to television and film,” says Kristin McKay, Vice President and General Manager for Hasbro Fashion and Preschool. “For the brand’s 25th anniversary, we wanted to ignite the same excitement for this new generation by harnessing Furby’s power of nostalgia while giving Gen Alpha everything they crave.”
The new Furby also responds to hugs, pats, belly tickles, shaking, and feeding of its pretend pizza charm. Kids can care for Furby by feeding them, combing their furhawk, and dressing them up with the included clip-on beads and fashion accessories.
“Over the past few years, we’ve done a lot of research to understand what kids would want to see in a new Furby,” McKay says. “Through this research, kids told us that it was important for Furby to be their ultimate best friend — a furry companion to do all the things a BFF would do, like dance to music, share fortunes, meditate, mimic each other in silly voices, and even put on a light show, and that’s exactly what we created.”
Over the years, Furby has remained a unique symbol of self-expression for fans across the globe due to the immense and growing fandom that has taken Furby from just a toy to an imaginative brand and lifestyle. The newest iteration is available now on Amazon and at all major retailers starting on July 15.
