According to Hasbro CEO Brian Goldner, production in China has returned to almost pre-virus levels as much of the company’s workforce continues to work from home in offices and facilities around the globe. In an interview with CNBC’s Squawk Box, Goldner says that the company’s supply chains are back up and running and that Hasbro is seeing “great demand” for items such as games and Play-Doh.
“We also see a great demand in the communities for help with people who can’t afford our toys and games,” Goldner says. “So we’re working with Save the Children — 200 locations across the U.S. — to get product out to them; we’re working with No Kid Hungry to get kids the meals that they’re not getting at school. Every company can play a role. We also want to make a difference in people’s lives as they are struggling with the emotional and psychological side of having everyone inside together.”
Goldner promises that Hasbro will provide details later this week on its new Bring Home the Fun campaign, which encourages families to connect during the age of social distancing.
Hasbro is expected to report its first-quarter earnings on or around April 27.