Hasbro CEO Brian Goldner

Hasbro is showing signs of normalcy alongside sales increases in certain categories as families stay at home during the COVID-19 pandemic.

According to Hasbro CEO Brian Goldner, production in China has returned to almost pre-virus levels as much of the company’s workforce continues to work from home in offices and facilities around the globe. In an interview with CNBC’s Squawk Box, Goldner says that the company’s supply chains are back up and running and that Hasbro is seeing “great demand” for items such as games and Play-Doh.

“We also see a great demand in the communities for help with people who can’t afford our toys and games,” Goldner says. “So we’re working with Save the Children — 200 locations across the U.S. — to get product out to them; we’re working with No Kid Hungry to get kids the meals that they’re not getting at school. Every company can play a role. We also want to make a difference in people’s lives as they are struggling with the emotional and psychological side of having everyone inside together.”

Goldner promises that Hasbro will provide details later this week on its new Bring Home the Fun campaign, which encourages families to connect during the age of social distancing.

Hasbro is expected to report its first-quarter earnings on or around April 27.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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