Following significant buzz internationally, the Nerf Action Xperience will come to the U.S. next year.

Kingsmen Creatives Ltd. and its subsidiaries expanded their licensing agreement with Hasbro to open Nerf Family Entertainment Centers (FEC) in the U.S. through Kingsmen Xperience Inc. The first Nerf Action Xperience will open in Singapore later this year.

“When we first announced that Kingsmen was bringing the Nerf experience to Singapore, we heard from fans around the globe that they were excited about the possibility of more locations around the world,” says Casey Collins, SVP and general manager of consumer products at Hasbro. “The work Kingsmen has done with the upcoming opening of the Nerf Action Xperience in Singapore is outstanding, and we cannot wait for fans and families from all over the U.S. to have their own experience in their back yard, because for us and our fans, it’s Nerf or Nothin’!”

The first U.S. location will open late next year.

Andrew Cheng, group CEO of Kingsmen, points to the cross-generational appeal of the Nerf brand — not just for encouraging active play, but as a lifestyle brand that can be enjoyed socially. “The opening of Nerf FEC’s in the U.S. will redefine how fans can experience the brand as they find themselves immersed in exclusive Nerf worlds,” he says. “We look forward to breaking new ground as we engage audiences in a truly one of a kind experience.”