Hasbro’s new platform Haslab hopes to put dream products into the hands of fans. If enough consumers preorder items in Haslab, then the item will go into production. The first Haslab item will be Star Wars Jabba’s Sail Barge vehicle.
Measuring approximately 4 feet long, this large scale item features premium deco and vintage packaging. Jabba’s Sail Barge comes complete with fan accessible interior and exterior decks, one Jabba the Hutt 3.75-inch scale figure, two soft-cloth fabric sails, and other features that mimic the vehicle from the film.
Haslab takes inspiration from other platforms by inviting participants to support the product by backing the project up front by placing a pre-order.
For Jabba’s Sail Barge to go into production, Hasbro must meet a certain minimum threshold of 5,000 pre-orders by April 3. Starting today, fans can place a pre-order for Jabba’s Sail Barge at hasbrolab.com.