Hasbro Inc. was named the master global toy licensee for the UglyDolls franchise. The agreement between the toy company and STX Entertainment combines STX’s content creation, marketing, and distribution with Hasbro’s experience with creating toys that tie in with entertainment brands.

The UglyDolls franchise will debut with an animated feature film slated for a 2019 release via STXfilms. Additional UglyDolls projects are currently in the work across the company’s divisions, including STXtelevision, STXdigital, and STXsurreal.

The deal was brokered by Stephanie Sperber at White Space Entertainment.