NERF Ultimate Championship | Source: Hasbro

Even in the virtual reality (VR) space, “it’s NERF or nothin.'”

Following months of teasing, NERF Ultimate Championship has launched on Meta Quest 2. The VR title was developed in-house at Secret Location, a VR studio run by Hasbro’s Entertainment One (eOne) division. NERF Ultimate Championship invites players to form a squad and master the mechanics of authentic NERF blasters that also exist in the real world. The multiplayer combat title drops players into colorful battle arenas in which they face off with digital versions of foam darts.

“From the start, we set out to translate the thrilling competition of NERF battles into VR, while keeping that authentic NERF feel that makes it fun for everyone,” says Michael Sandercock, lead game designer at Secret Location. “We paid special attention to our blaster mechanics and movement system to match the high physicality that characterizes a NERF battle, and we added a few enhancements that make the game even more exciting, such as wall-running; and the most epic collection of NERF blasters you could ever imagine.”

Related: Adventure Media & Events Promotes James Zahn to Editor-in-Chief of ‘The Toy Book’

At launch, the $14.99 game includes 10 NERF Blasters with more on the way. The game also comes with free season passes and unlocks, including exclusive blaster skins.

Hasbro says that it has a “content roadmap” for the game that should, ideally, drive player interest from the virtual realm into the blaster aisles of their local retailers.

Updates on the game can be found at nerfvr.com.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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