Hasbro returned to Toy Fair New York with a slate of product reveals spanning games, preschool brands, action properties, and new licensing agreements, highlighting updates to classic titles and new play experiences across its portfolio.
The company introduced five additions to its games lineup, including refreshed versions of classic titles and the return of a legacy property. Monopoly Deal No Mercy, a more competitive take on the card-based Monopoly experience. The rapid-fire marble battle game Crossfire returns July 1. Updated versions of Connect 4, Trivial Pursuit, and Yahtzee, designed to offer new ways to play and improved portability, arrive July 15.
New preschool and early play reveals include updates across Baby Alive, Furby, Peppa Pig, and Play-Doh. Baby Alive Baby Grows Up features a doll that transitions from newborn to baby and toddler stages. The brand also introduced a collaboration with Burt’s Bees, featuring Cozy Stripes and Moonlight Cuddles doll play patterns. Furby Vibes introduces interactive glasses that activate three modes, including music and game-based play experiences. Peppa Pig Ready, Pedal, Go Peppa features a bike-riding play pattern in which the character learns to ride with assistance before pedaling independently.
Source: Hasbro
Source: Hasbro
The Play-Doh Super Sizzlin’ Kitchen playset incorporates interactive cookware and sound effects tied to pretend food creations. The Play-Doh Barbie collection will also expand in 2026 with additions including the Designer Pattern Studio.
The company also highlighted portfolio developments across action and entertainment properties, including new offerings for Beyblade X, NERF, and Transformers, along with products tied to partner brands including Marvel and Star Wars. Additional portfolio updates include the first Peppa Pig toy featuring George with a hearing aid.
Hasbro’s broader portfolio preview includes new announcements across Dungeons & Dragons, Magic: The Gathering, Monopoly, Nano-mals, Nerf, and Transformers.
Separately, the company announced new licensing agreements with Warner Bros. Discovery Global Consumer Products for Harry Potter, Netflix for KPop Demon Hunters, Legendary Entertainment for Street Fighter, and Amazon MGM Studios for Voltron.
“Play is evolving into a more immersive, connected experience driven by storytelling and fandom. At Hasbro, we’re inspiring a lifetime of play by creating moments that bring fans and families closer to the brands they love,” said Tim Kilpin, Hasbro’s President of Toys, Games, Licensing and Entertainment. “This year’s Toy Fair showcase highlights our growing portfolio of IP, from a robust entertainment slate with The Walt Disney Company to new KPop Demon Hunters toys, with more to come across Harry Potter, Street Fighter, and Voltron. …Our 2026 offerings are designed to engage more consumers and deepen fandom worldwide.”
Hasbro showcased the new products and partnerships during the show. Learn more at hasbro.com
FURBY FURBLETS KPOP DEMON HUNTERS SAJA BOY DEMON
This mini Furby comes with a Saja Boys-inspired gat-style hat, as seen in Netflix's KPop Demon Hunters. Press the head, heart gem, and mouth to explore more than 45 different sound effects. Its ears pop open when you press its head, then you can fold them back over the eyes to do it again. Just…
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FURBY FURBLETS KPOP DEMON HUNTERS DERPY TIGER
This mini Furby comes with the blue tiger's mini envelope accessory, as seen in Netflix's KPop Demon Hunters. Press the head, heart gem, and mouth to explore more than 45 different sound effects. Its ears pop open when you press its head, then you can fold them back over the eyes to do it again.…
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MONOPOLY DEAL: KPOP DEMON HUNTERS
In this fast-paced game, players collect item cards that HUNTR/X needs to seal the Honmoon. The first player to finish three item sets wins.
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MONOPOLY KPOP DEMON HUNTERS
Do it for the fans in the Monopoly: KPop Demon Hunters Edition game. Players can imagine putting their star power to the test as they rehearse at iconic venues to prepare for their big performance. Win awards and win over fans all while hunting demons. The player with the most fans at the end of the game wins. This board…
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NERF KPOP DEMON HUNTERS MIRA’S CURVED MOON SWORD
Inspired by Netflix's KPop Demon Hunters, Mira's Curved Moon Sword captures the look of the sword used by HUNTR/X member and demon hunter Mira. The 36-inch sword has a foam blade with pearlescent decoration, a plastic core, and a plastic hilt. It's a perfect accessory for roleplay adventures, cosplay, and epic demon-hunting re-enactments. Pair the sword with the rest of the…
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NERF KPOP DEMON HUNTERS RUMI’S FOUR TIGER SWORD
The NERF KPop Demon Hunters Rumi's Four Tiger Sword captures the look of the sword used by Rumi, lead singer of HUNTR/X in the Netflix film KPop Demon Hunters. The 24-inch sword has a foam blade with pearlescent treatment, a plastic core, and a plastic hilt. Kids and collectors can use it for roleplay, cosplay, and imaginative demon-hunting adventures. Build out…
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NERF KPOP DEMON HUNTERS ZOEY’S SPIRIT BLADES
Inspired by Netflix's KPop Demon Hunters film, kids can roleplay as Zoey with these Spirit Blades. They capture the look of the blades used by rapper and demon hunter Zoey in the musical fantasy about the HUNTR/X K-Pop girl group that secretly doubles as a trio of demon hunters. They're perfect accessories for role play, cosplay,…
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MARVEL LEGENDS SERIES SPIDER-MAN 2099
This 6-inch-scale Spider-Man 2099 action figure features the character as seen in Spider-Man: Across the Spider-Verse and comes with four accessories.
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MARVEL SPIDEY AND HIS AMAZING FRIENDS ACTION FIGURES & ACCESSORIES ASSORTMENT
These 3-inch collectible Marvel figures, including Hulk (pictured) and Doc Ock, bring superhero energy to the playroom. Each figure includes attachable accessories.
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PEPPA PIG SPRINGTIME DRESS-UP FIGURE
Little ones can dress this 6-inch Peppa Pig doll in six spring-inspired accessories, including bunny shoes, bunny ears, a feathered chick capelet, and an Easter egg basket.
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MARVEL LEGENDS SERIES “I LOVE YOU 3000” IRON MAN ACTION FIGURE
This Valentine’s Day action figure features Iron Man in shades of pink and red. The figure comes with five accessories including alternate hands, blast FX, and a rose. The box opens to reveal a note that can be filled in by gift givers.
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G.I. JOE CLASSIFIED SERIES NO. 191 COBRA-LA ROYAL GUARD
The Cobra-La Royal Guard comes ready to defend Pythona (sold separately), with multiple points of articulation for high poseability. This 6-inch scale action figure comes with 12 character-inspired accessory pieces, including wings, helmeted and unmasked alternate heads, a spear, removable shoulder armor, swapable bioorganic arm blade gauntlets, a sword, and a removable softgoods cape.
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SERVD. FRIENDS EDITION
In this card game, 2-10 players agree on a time frame and serve each other challenge cards to complete in real life during that time. Perfect for any gathering, the challenges include using a cringey pickup line on strangers, giving a fabulous toast, and more.
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PLAY-DOH DONUT DROP SHOP PLAYSET
Kids can mold and drop pretend donuts, decorate them with icing and sprinkles, and build imaginative bakery scenes using the included molds, tools, and accessories.
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NERF SUPER SOAKER HOP & CHOMP
A hose-connected shark with adjustable angles sprays two rotating water streams from chomping jaws for summer fun, encouraging jump-and-dodge or run-through outside play.
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BABY ALIVE DINNERTIME CREATIONS
Little ones can use the included compound to mold pasta-shaped food to feed Harper Hugs, Gigi Giggles, or Tilly Tinker (each sold separately). Each doll can “poop” the food and comes with a diaper and accessories.
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SANIBEL
Tweens will move across the seashore to collect shell tiles and place them in their bags. Players earn points based on how they arrange the shells on their bag’s grid.
