Ahead of the franchise-launching UglyDolls film hitting theaters this spring from STX Films, Hasbro reveals their first product assortment since signing-on as master toy partner. Hasbro brings UglyDolls into the toy aisles as figures and playsets, in addition to a refreshed line of plush — the format that started it all for creators David Horvath and Sun-Min Kim back in 2001. The new toys will be shown at Toy Fair New York, Feb. 16-19.

UGLYDOLLS BLIND BAGS LOSTA UGLY MINI FIGURES Assortment

With a hint of mystery and a blast of UglyDolls charm, these Lotsa Ugly figures introduce kids to the kooky cast in a cute-as-pie mini scale. Each figure includes an envelope with a sticker inside so kids can put their awesomely ugly-and-proud-of-it stamp on the world! They’ll also find a mini comic with a short story of that character and a collector’s guide that allows them to check off the kookiest to-get list of all. Kids can build an UglyDolls collection when they randomly receive 1 of 12 characters in the series — UglyDolls Ox, Moxy, Ugly Dog, Babo, Tray, Lucky Bat, Jeero, Minus, Nimah, Uppy, Fingertoes, Fibby.

UGLYDOLLS MINI FIGURES Assortment

Looking for toys under 2 dollars? You’ve found it! Collect all 4 UglyDolls in this mini doll scale — Ox, Babo, Moxy and Ugly Dog — to keep the weird and wonderful adventures coming!

UGLYDOLLS SQUISH & GO Assortment

Grab an Uglydolls figure and stuff them in their squishy animal to take this bash on the go. Each item in this assortment includes a flexible outfit piece that stretches over several figures’ shape and size. Kids will crack up over the delightfully unexpected accessory pieces, like a baguette sword and a pretzel lasso. Who doesn’t defend themselves with foodie force? Also comes with envelope with sticker. Two to collect including UglyDolls Babo and Squish-and-Go Sharwhal and UglyDolls Moxy and Peggy.

UGLYDOLLS SURPRISE DISGUISE Assortment

Kids can dress up their favorite characters, inspired by the UglyDolls movie, in a quirky costume. Each Surprise Disguise toy set comes with flexible outfit accessories that stretch over the doll. These accessories fit over other select UglyDolls figures too so kids can share disguises amongst their kooky crew. Kids can put their wonderfully weird stamp on the world with the included sticker sheet. There are 6 Surprise Disguise toys to collect — Moxy, Ox, Wage, Tray, Jeero, and Lucky Bat figures.

UGLYVILLE UNFOLDED MAIN STREET SET AND PORTABLE TOTE

Where’s all the Ugly reside? Uglyville! Kids can recreate the awesomely awkward dwelling place of their favorite UglyDolls! Where will your UglyDolls figures go first: Moxy’s mailroom, Ugly Dog’s musical pet shop, Wage’s bakery, or Jeero’s barber shop? Kids can unfold the adventure and discover unexpected delights amongst the playset, like slipping a letter in the mailbox with a sticker surprise and discovering a cookie in the takeout window. This set doubles as a display and carrying tote, so kids can play out wildly weird adventures in one moment and store and go in the next. Customize the set with the included sticker sheet. Set includes 3 UglyDolls figures to display and play with — Ox, Ugly Dog, and an exclusive Willard the turtle.

UGLYDOLLS SINCERELY YOURS STUFFED PLUSH DOLL Assortment

These UglyDolls plush toys are sewed together with style, bringing kids’ favorite characters to life in a snuggly way. The first UglyDoll character was created as a doodle in a love letter. Inspired by this endearing inception, each Sincerely Yours plush doll holds an envelope with a colorful sticker inside. Kids can put their awesomely ugly stamp on the world in the form of a sticker on their notebook or wherever they need a reminder that every day should start with a laugh. There are five Sincerely UglyDolls plush toys to collect — Moxy, Ox, Wage, Babo, and Lucky Bat.

Featuring the acting and singing voices of Kelly Clarkson, Nick Jonas, Janelle Monáe, Blake Shelton, and Pitbull, UglyDolls will be followed by an animated series on Hulu. The film follows the adventures of the dolls who roll off the assembly line with quirks that make them not-quite-perfect. UglyDolls hits theaters on May 3.