STX Films Issues New Trailer for Franchise-Launching UglyDolls

STX Films released the second trailer for its franchise-launching UglyDolls film. Featuring the acting and singing voices of Kelly Clarkson, Nick Jonas, Janelle Monáe, Blake Shelton, and Pitbull, UglyDolls will be followed by an animated series on Hulu and a toy line from Hasbro, who signed on early as master licensee. The film follows the adventures of the dolls who roll off the assembly line with quirks that make them not-quite-perfect.

STX Entertainment recently entered into a deal with Alibaba Pictures to co-finance and produce even more UglyDolls content, with plans to extend the brand across multiple formats and licensees in the year ahead. A soundtrack will be released by Atlantic Records.

The road to the big screen has been a long one for UglyDolls, which launched in 2001 and was named as Specialty Toy of the Year in the Toy Association’s Toy of the Year Awards in 2006. A feature film was initially set up at Universal/Illumination in 2011 before ultimately landing with STX.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.