Hot Wheels TechMods

One of the most intriguing new products shown at the Hot Wheels display during Toy Fair New York is now available on Indiegogo — Hot Wheels TechMods.

A connected play offering, the Hot Wheels TechMods Accelo GT is the first buildable R/C car that’s also a video game. Kids and adults can build their own race car with the easy-to-assemble kit. The companion app allows players to drive the car with their smart device, or use their car as a physical controller to play in-app mini games. Players can also level up and mod their car in Treasure Hunt mode. Mattel is taking “early adopter” preorders, presenting TechMods in partnership with Indiegogo to open up the channels for direct feedback from tech-savvy customers.

For the first 72 hours of the Indiegogo campaign, “super early bird” adopters will receive special pricing, free shipping, and accessories (ending on May 24). The vehicle kits are expected to ship this August, with additional updates to be issued throughout the campaign.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.