Source: The Toy Book

Ahead of Toy Fair New York last year, industry vets Kevin Mowrer, Adrian Roche, and Dave Ciganko launched HUGE! Play alongside a licensing deal to produce new toys based on the Epic Story Media slate.

Now, Epic Story Media is ramping up licensing efforts for Outfit7’s Talking Tom & Friends and HUGE! Play is getting ready to unleash the first interactive toy inspired by the hit, digital-first brand.

This fall, HUGE! Play will open preorders for GameBud Talking Tom, a first-of-its-kind, game-connected, interactive toy.

Source: Outfit7

“We’re incredibly excited to introduce the world to GameBud, an innovative 3D interactive character that will live-connect to your favorite Talking Tom games, while also acting as your very own in-home streamer,” say Kevin Mowrer and Adrian Roche, co-CEOs of HUGE! Play. “It’s an honor to partner with Outfit7 and Epic Story Media on this exciting new milestone and industry first!”

Related: TFNY: Toy Industry Vets Launch Huge! Play, Ink Deal with Epic Story Media

In addition to the new GameBud Talking Tom, Outfit7 and Epic Story Media inked a deal with Lukis Global Corp. to introduce Talking Tom products to U.S. retailers in a multitude of categories, including food, apparel, jewelry, and health and beauty.

The raft of licensing deals comes alongside news that a new 3D CGI animated series, Talking Tom Heroes: Suddenly Super is in development.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.