Source: The Toy Book

Ahead of Toy Fair New York last year, industry vets Kevin Mowrer, Adrian Roche, and Dave Ciganko launched HUGE! Play alongside a licensing deal to produce new toys based on the Epic Story Media slate.

Now, Epic Story Media is ramping up licensing efforts for Outfit7’s Talking Tom & Friends and HUGE! Play is getting ready to unleash the first interactive toy inspired by the hit, digital-first brand.

This fall, HUGE! Play will open preorders for GameBud Talking Tom, a first-of-its-kind, game-connected, interactive toy.

Source: Outfit7

“We’re incredibly excited to introduce the world to GameBud, an innovative 3D interactive character that will live-connect to your favorite Talking Tom games, while also acting as your very own in-home streamer,” say Kevin Mowrer and Adrian Roche, co-CEOs of HUGE! Play. “It’s an honor to partner with Outfit7 and Epic Story Media on this exciting new milestone and industry first!”

RELATED: TFNY: Toy Industry Vets Launch Huge! Play, Ink Deal with Epic Story Media

In addition to the new GameBud Talking Tom, Outfit7 and Epic Story Media inked a deal with Lukis Global Corp. to introduce Talking Tom products to U.S. retailers in a multitude of categories, including food, apparel, jewelry, and health and beauty.

The raft of licensing deals comes alongside news that a new 3D CGI animated series, Talking Tom Heroes: Suddenly Super is in development.