Ahead of Toy Fair New York last year, industry vets Kevin Mowrer, Adrian Roche, and Dave Ciganko launched HUGE! Play alongside a licensing deal to produce new toys based on the Epic Story Media slate.
Now, Epic Story Media is ramping up licensing efforts for Outfit7’s Talking Tom & Friends and HUGE! Play is getting ready to unleash the first interactive toy inspired by the hit, digital-first brand.
This fall, HUGE! Play will open preorders for GameBud Talking Tom, a first-of-its-kind, game-connected, interactive toy.
“We’re incredibly excited to introduce the world to GameBud, an innovative 3D interactive character that will live-connect to your favorite Talking Tom games, while also acting as your very own in-home streamer,” say Kevin Mowrer and Adrian Roche, co-CEOs of HUGE! Play. “It’s an honor to partner with Outfit7 and Epic Story Media on this exciting new milestone and industry first!”
In addition to the new GameBud Talking Tom, Outfit7 and Epic Story Media inked a deal with Lukis Global Corp. to introduce Talking Tom products to U.S. retailers in a multitude of categories, including food, apparel, jewelry, and health and beauty.
The raft of licensing deals comes alongside news that a new 3D CGI animated series, Talking Tom Heroes: Suddenly Super is in development.