Hunter Products taps Canspan BMG as its public relations partner for North America.| Source: Hunter Products/Canspan

Hunter Products is setting its sights on North America. 

Canspan BMG has been selected as the North American agency for Australian toy company Hunter Products. The two will partner to launch a variety of toy releases into the North American toy market, including Hunter Products’ newly released Big, Big Baby. 

Moving forward, Canspan will also represent Hunter Products as its public relations partner. Canspan will provide influencer outreach and activations, as well as publicity and editorial services. 

“We are excited to partner with Hunter Products to introduce and support their incredible brands to the North American public,” says Jamie Berman, president of Canspan BMG. “We are proud and eager to help build the next stage in Hunter’s ongoing legacy of rich industry history and award-winning toy brands.” 

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Hunter Products has been in operation for more than 40 years. This new partnership emphasizes the company’s plans to launch several new brands in North America this year. 

About the author

Hannah Sacks

Hannah Sacks

Hannah Sacks was an editorial assistant at The Toy Insider, The Pop Insider, and The Toy Book. An avid reader, her first love is late Victorian literature paired with a huge plate of dumplings. When she’s not reading, she loves to attend concerts, cook elaborate dinners, and snuggle up with her two cats, Oscar and Percy.