IMC Toys, an international toy company based in Spain, is making moves into the North American market with the launch of its interactive baby dolls, Cry Babies. The toy will be available nationally on shelves and online in July.
Cry Babies are interactive dolls that cry real tears. The main assortment is available in three different styles, and each doll comes with a onesie and a colorful pacifier that will stop it from crying. To date, the line is the No. 2 bestselling Special Feature Nurturing Doll in France, Spain, and Italy, and the No. 6 best selling toy in Germany and the UK, according to research by The NPD Group YTD 2018.
IMC Toys has also appointed marketing communications agency ChizComm Ltd. to spearhead the launch of Cry Babies and drive brand awareness in the North American market.