Master Toys returns to the 2026 Astra Marketplace & Academy with an assortment of toys, collectibles, and items designed for specialty retailers.
The company, which celebrated more than five decades in business last year, exhibits at Booth No. 1806 during the June 5-8 event at the Baird Convention Center in Milwaukee. This marks Master Toys’ second appearance at the specialty retail-focused show, though the company emphasized its decades-long experience supporting toy retailers and distributors.
Among the products highlighted for the event are new entries in the company’s growing sensory and squish assortment, including Qube, Drop, and Drip, a trio of tactile fidget toys offered in multiple colors. Qube features a translucent, squeezable cube shape, while Drop offers a textured gumdrop-inspired exterior, and Drip incorporates glitter-filled sensory play.
The company is also spotlighting novelty squish toys including the Big Dill Squishy Pickle and Slow Rise Butter, both designed to combine tactile play with humor-forward themes.
Master Toys also showcases new offerings in its World’s Tiniest collection, featuring miniature versions of classic toys and games built to function at a reduced scale. Items in the line include tiny takes on memory games, walkie-talkies, tabletop challenges, and blaster-style play.
In the sensory category, Master Toys plans to feature updates to its Fluffy Putty assortment, including 2026 capsule styles themed around animals such as capybaras, axolotls, unicorns, and farm animals. Each capsule includes mix-ins designed to customize tactile play.
The company is also expanding outside play options through its partnership with Sunny Days Entertainment, offering products in the Maxx Bubbles line, including bubble wands and refillable bubble bottles. Additional products developed through a partnership with Horizon Group USA will also be available for retailers to browse.
Master Toys said its presence at Astra will focus on dependable fulfillment, inventory transparency, and specialty retail support, particularly as retailers seek reliable access to trending categories including sensory and fidget play.
Visit Master Toys at Booth No. 1806 and learn more at mastertoysinc.com.
