IMC Toys is expanding its presence in the doll space with a new collection of fashion dolls.
The VIP Hair Makeover dolls — Quinn and Megan — feature 11 inches of multicolored hair that kids can style and transform with the pull of a string. Each doll comes with seven accessories, including their fashionable outfits, a hair brush, and accessories to go in the hair.
Quinn is dressed in a glittery gold dress and matching boots and comes with a heart-shaped case filled with heart-shaped glitter to add to her pink, orange, blue, and magenta hair. Megan is wearing a metallic silver dress and comes with 3D hair stickers to go in her black, pink, blue, and neon green hair.
VIP Hair Makeover Dolls come with seven accessories. | Source: IMC Toys
VIP Hair Makeover Doll Megan | Source: IMC Toys
VIP Hair Makeover Doll Quinn | Source: IMC Toys
“At IMC Toys, we’re always striving to bring new play experiences to kids through innovation while still maintaining an approachable price point,” says Crystal Ganir, Vice President of Global and North America Head of Marketing at IMC Toys. “VIP Hair Makeover fashion dolls bring hair play to a new level. The value of these new dolls comes from the endless opportunities for creativity. The way in which the hairstyles are created is not only unique but is also amplified by the variety of accessories and hairstyling tools that help kids form endless variations. At below $20, the VIP Makeover fashion dolls give kids new, engaging play patterns while catering to parents’ current price sensitivities.”
Both VIP Hair Makeover dolls are available now at Walmart for $17.99.
