Source: Jabuka

Jabuka is extending its reach in the game aisle across North America.

The Canadian company has named Nutt Heads Brands as its exclusive distribution partner.

The Jabuka word game, originally created in 2019 by Martin Russocki, features interchangeable letters so players can challenge their opponents by forming different words. The game improves spelling, memory, and quick-thinking skills among kids.

The Jabuka word game | Source: Jabuka

“Jabuka is a great addition to our range. The game truly offers a new experience for word game players and has tested incredibly well when compared with established word games on the market,” says Bob LaRocca, vice president of sales, Nutt Heads. Nutt Heads has previously collaborated with Kids Against Maturity, a family-friendly card game.

Related: Spielwarenmesse 2023 Toy Business Forum Focuses on Trends, Digitization, Sustainability, Diversity

Beginning early next year, Jabuka will promote its game with Nutt Heads at trade shows in Dallas, Atlanta, Seattle, Minneapolis, and Las Vegas, in addition to NY NOW’s PLAY USA, the ASTRA Toy Boat, and ToyFest. 

“We feel sure that Nutt Heads’ impressive distribution, logistics operation, marketing capability, and enthusiasm for Jabuka is set to drive the brand forward,” says Warren Kotler, co-founder of Jabuka.

About the author

Vivian Rousseau

Vivian Rousseau

Vivian Rousseau is an Editorial Intern with Adventure Media & Events, where she writes for The Toy Book, The Toy Insider, and The Pop Insider. She is also currently a Senior at Rutgers University - New Brunswick studying Journalism & Media Studies. Vivian’s two previous internships have been in news writing as well, as she loves to write! When she isn’t writing or doing her schoolwork, Vivian is typically reading, at the gym, or soaking up her last year of college with her friends and sorority sisters!