Screen Shot 2016-10-12 at 5.37.14 PMJakks Pacific Inc. announced the launch of Studio JP, a division dedicated to creating and developing computer-generated animated content, in a joint venture with China’s Meisheng Cultural & Creative Corp.’s animation studio Rising Anime.

Studio JP will introduce kid-friendly, computer-generated animated content, including new short-form series and original shows in Jakks’ library of intellectual properties. Studio JP will be responsible for script development, story boards, character and visual development, production, and distribution.

Jakks will have merchandising rights for kids’ consumer products in all markets except China, which Meisheng will spearhead through Jakks Meisheng Trading (Shanghai) Ltd.