Under the new deal, Jakks becomes the global master toy partner for the confectioner with the rights to create and sell collectibles and activities based on HARIBO candy brands in North America and the EMEA territories.
“We are thrilled to partner with HARIBO in bringing to life a truly sweet line of toys and collectibles that will appeal to collectors and HARIBO fans of all ages,” says Jill Nordquist, senior vice president marketing, Jakks Pacific. “The line features consumers’ favorite product pieces from the signature Goldbears to Twinsnakes, Happy-Cola, and more.”
The new products will be available next August with additional items slated for release in 2022.
HARIBO is celebrating its 100th anniversary this year with plans to make an even bigger splash in the U.S. market. The company recently revealed plans to build its first-ever North American plant in Pleasant Prairie, Wisconsin.