Jakks Pacific Named Master Toy Partner for HARIBO

Source: Jakks Pacific/HARIBO/The Toy Book

Jakks Pacific Inc. just made a sweet licensing deal with HARIBO Group, the makers of popular gummy candy.

Under the new deal, Jakks becomes the global master toy partner for the confectioner with the rights to create and sell collectibles and activities based on HARIBO candy brands in North America and the EMEA territories.

“We are thrilled to partner with HARIBO in bringing to life a truly sweet line of toys and collectibles that will appeal to collectors and HARIBO fans of all ages,” says Jill Nordquist, senior vice president marketing, Jakks Pacific. “The line features consumers’ favorite product pieces from the signature Goldbears to Twinsnakes, Happy-Cola, and more.”

The new products will be available next August with additional items slated for release in 2022.

HARIBO is celebrating its 100th anniversary this year with plans to make an even bigger splash in the U.S. market. The company recently revealed plans to build its first-ever North American plant in Pleasant Prairie, Wisconsin.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.