Horror, Inc. is accelerating the growth of its Friday the 13th property through Jason Universe, unveiling a broad slate of licensing partnerships and cross-platform initiatives ahead of Licensing Expo 2026.
Timed to the brand’s 45th anniversary and the upcoming Crystal Lake prequel series from A24, the expansion includes more than 40 partners spanning apparel, gaming, toys, collectibles, costumes, and home goods. The initiative builds on continued fan engagement around Jason Voorhees through both legacy content and new entertainment projects.
“For decades, Jason Voorhees has anchored one of horror’s most enduring franchises, consistently engaging loyal fans while attracting new audiences,” says Robbie Barsamian, Executive Vice President at Horror, Inc. “As we scale Jason Universe through premium content initiatives, including gaming and the Crystal Lake series, our partnership strategy is focused on honoring the brand’s legacy, while expanding high-quality, multi-platform touchpoints that deepen audience engagement.”
In apparel, partners such as Bioworld Merchandising, Loungefly, and Mad Engine are developing new lines inspired by Jason Universe and related gaming collaborations. Interactive initiatives continue with Fortnite, which will feature Jason Universe content during its 2026 Fortnitemares event.
The toy category includes licensees such as Jazwares, JAKKS Pacific, and WizKids, while collectibles partners include Funko, NECA, and Kidrobot. Costumes from Spirit Halloween, InSpirit, and Rubies support seasonal retail, alongside additional products across housewares and stationery.
Represented by Striker Entertainment, Jason Universe will showcase its expanded portfolio at Licensing Expo, highlighting ongoing efforts to grow the franchise through coordinated licensing, gaming, and content strategies.
Learn more about the franchise at jasonuniverse.com. Visit Striker Entertainment at Licensing Expo at Booth No. A170.
Meet The Toy Book Team at Licensing Expo!
The Adventure Media & Events team will be present at Licensing Expo with new issues of The Toy Book and The Pop Insider set to debut May 19. Visit us at Booth No. F106 to grab The Toy Book‘s 2026 Licensing & Entertainment Issue (featuring The Licensing Book supplement), and the spring edition of The Pop Insider. Both issues are now in production. To book your space in our new issues, please contact Jackie Breyer, James Devin, or Stephanie Katz.
