Aurora World is partnering with Cloudco Entertainment to distribute and sell a Care Bears plush collection. This is the first collaboration between the two brands.
“Partnering with a category leader like Aurora World ensures that our characters are represented with the highest standards of craftsmanship,” says Robert Prinzo, global head of licensing, Cloudco Entertainment. “We are excited to see Care Bears continue to connect with fans through this strong marketing and distribution partnership.”
The collection debuts this month at the Atlanta Gift Show this month, with shipments scheduled to begin in September. The lineup features Care Bears characters inspired by the Care Bears: Unlock the Magic franchise and will be available in several of Aurora World’s established plush formats, including Palm Pals and Spudsters.
The agreement adds another well-known entertainment property to Aurora World’s licensed portfolio as the company continues to expand its offerings across specialty, gift, and mass retail channels.
“There is tremendous excitement around this beloved brand,” says Michael Kessler, executive vice president at Aurora World. “We are proud to distribute and sell these plush collections to retailers and fans who have cherished Care Bears for generations.”
Aurora World will distribute the collection to retailers nationwide beginning this fall. The launch coincides with continued momentum for the Care Bears brand, which is approaching its 45th anniversary and remains active across entertainment, consumer products, and digital platforms.
Learn more at auroragift.com.
