Kids can become makeup artists for their Crush-It Girls with Jazwares’ latest glitzy collection, GlamCrush. This line features an interactive unboxing experience full of accessories and doll-specific beauty products.
Each Crush-It Girl shows off different combinations of stylish outfits, colorful hair, and glamorous makeup looks. The GlamCrush line includes an assortment of 12 Crush-It Girls based on highlighter, powder, and contour beauty products. The 3-inch collectible dolls are packaged in a makeup-shaped brush case that pushes up on the bottom to reveal a mystery Crush-It Girl.
Each doll comes with a bare face that reveals a surprise makeup look when swiped with an applicator dipped in cold water. To complete the look, kids can crush up the makeup-like powder inside the Crush-It Girl’s eyeshadow case to uncover a chic accessory. Camilla Contour, Haley Highlighter, Penny Powder, and the rest of the Crush-It Girl squad retail for $9.99 each.
“At Jazwares, we’re always looking at the latest trends to see what gets kids excited, and GlamCrush is truly born out of those observations and research,” says Jazwares President Laura Zebersky. “Inspired by the beauty trends taking over social media like makeovers and makeup crushing, we wanted to provide kids with a fun glam toy that allows them to express their creative style.”
The GlamCrush line is available online and in-stores at Target, and will come to Amazon and Walmart later this spring.
