Jazwares to Debut Roblox Toy Line

RoboxRoblox will debut an all-new toy line from Jazwares at major retailers. The line, inspired by popular games, characters, and developers in the user-generated gaming platform, marks the company’s first foray into merchandising and a major entrance into retail. The expansion coincides with Roblox’s highest monthly player count—44 million in December.

Fans can take apart the characters in the physical toy line and mix and match parts to create new characters just like they can in Roblox’s virtual world. The imagination of users is also strongly reflected in the toy offerings, with a selection of play sets and characters based on the creations of some of the most popular community developers. Additionally, each of the toys comes with a unique code that can be redeemed for exclusive virtual items.  The Series 1 collection of toys will debut in February at top retailers across North America.

In conjunction with the toy launch, the company has unveiled a brand new logo and corporate website. The full Roblox toy line will be showcased at Jazwares’ booth at this year’s North American International Toy Fair in New York City.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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