Afro Unicorn is on a roll!
Following deals with Dan Dee International and Walmart this year, April Showers’ growing brand is headed to the toy department — and in a big way. Just Play inked a deal with Afro Unicorn to serve as its master toy partner. Under the new agreement, Just Play holds global rights to create and distribute toys in a variety of categories, including figures, dolls, playsets, collectibles, roleplay, plush, activities, novelties, construction, and more. Additionally, the partnership includes collaborations with Shrinky Dinks, the classic brand that Just Play acquired a few years ago.
“Just Play’s experience in bringing diverse and inclusive products to the toy aisle makes them the perfect partner for Afro Unicorn,” says Afro Unicorn Founder and CEO April Showers. “I knew Just Play was the right partner when I turned over an Ada Twist, Scientist toy and saw the Just Play logo on the back. Their history of building inclusive brands aligns with my passion and mission to elevate black stories and inspire future generations to dream big!”
Afro Unicorn offers a variety of lifestyle products, including apparel, accessories, and party supplies. The brand’s mission is to “inspire and remind girls that they are unique, divine, and magical.”
“April is a dynamic creator with passion, energy, and hustle,” says Sunny Lauridsen, senior vice president of brand strategy at Just Play. “At our first meeting, we knew we had to be a part of April’s vision. It is a privilege to be her partner on Afro Unicorn and to bring these beautiful characters to life in toys.”
The companies state that they are “aligned in their vision to uplift, inspire, and to advocate for women of color to achieve greatness.”
Just Play’s Afro Unicorn line will hit retail in 2024.
