Founder April Showers | Source: Afro Unicorn

Afro Unicorn, a licensed character brand founded by April Showers that helps to spread representation in the toy industry, is partnering with Walmart to introduce a new holiday collection.

The collection includes a “Unique the Unicorn” plush toy — newly dressed in a red and green scarf — a Holiday Magic Unicorn Advent Calendar, and Afro Unicorn Reward Stickers. The product line encourages kids to spread kindness on each day throughout the holiday season, and in doing so the kids will receive an extra gift in the set that they can open on Christmas Eve, which is also included in the gift set. The gift set is priced at $19.98, and additional Afro Unicorn wrapping paper can be purchased for $4.98. Both products are available online at Walmart now.

Afro Unicorn Holiday Collection | Source: Afro Unicorn

Related: What Do You Meme? Enters New Category with Better Than Yesterday Game


In addition to the gift set, a new music EP — An Afro Unicorn Holiday — will be available next month for streaming and download on all platforms, including Spotify, Apple Music, and Amazon Music.

About the author

Vivian Rousseau

Vivian Rousseau

Vivian Rousseau is an Editorial Intern with Adventure Media & Events, where she writes for The Toy Book, The Toy Insider, and The Pop Insider. She is also currently a Senior at Rutgers University - New Brunswick studying Journalism & Media Studies. Vivian’s two previous internships have been in news writing as well, as she loves to write! When she isn’t writing or doing her schoolwork, Vivian is typically reading, at the gym, or soaking up her last year of college with her friends and sorority sisters!

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