Karen Eggleston, a licensing, brand management, and marketing veteran with nearly 20 years of industry experience has joined Jazwares as Vice President of Licensing & Consumer Products, North America, while industry veteran Kim Bell joins as Senior Director, Licensing. Both are taking on newly created roles at the company.
Eggleston’s experience spans licensing, brand management, and marketing across gaming and entertainment brands including Nintendo and Pokémon. Her expertise includes developing and driving strategic growth across established and emerging audiences, markets, and categories, as well as securing and managing new business opportunities and global partnerships. During her tenure with The Pokémon Company International, Eggleston oversaw outbound licensing and promotions and was responsible for expanding the consumer products program to reach new categories, retailers, and fans.
Bell joins Jazwares after having served as Director of Global and U.S. Marketing at Moose Toys. With more than 20 years of experience in licensing, consumer products, and brand management, Bell’s toy industry expertise includes identifying and securing global partnerships and delivering best-in-class products for top toy and entertainment companies. Most recently, Bell was responsible for strategically driving the vision and long-term growth plans for the preschool brand Bluey. At Disney, Bell was responsible for leading and managing multiple licensees and categories within the Hardlines toys business for brands such as Disney Jr., Disney Baby, Disney Channel, and Classics, partnering closely with retail on exclusive programs such as the Year of The Mouse Plush collection.
