Kayou makes its official debut at Toy Fair as the company enters a pivotal year of expansion in the U.S. market. The collectibles company is showcasing licensed trading card releases, new product categories, and interactive booth experiences while building on early momentum in the region.
Following a launch at New York Comic Con and a sell-out 2025 holiday season, Kayou is presenting major IP expansions and first looks at new collectible trading card releases. The company is also introducing additional product categories designed to expand fan engagement, including collectible figures, stationery, accessories, and card-plus-collectible bundles.
At the front of the company’s booth, attendees can view a 17-foot immersive wall composed of 450 collectible trading cards displaying a ghosted Kayou logo, along with a collector’s display featuring rare cards from the brand’s global portfolio. The exhibit includes the chase card connected to the My Little Pony “Chase the Magic” sweepstakes.
Kayou’s 2026 U.S. rollout includes licensed collectibles tied to entertainment, anime, and pop culture properties. The lineup features My Little Pony Friendship Eternal — Moon Edition 2 collectible trading cards, with additional My Little Pony Card Game releases planned for spring. Monster Jam joins the portfolio as a new IP partnership, while Demon Slayer: Infinity Castle collectible trading cards and stationery are scheduled for U.S. release this summer. The company is also expanding its Naruto trading card line with new editions and themed releases, and offering Tokidoki Wonder Voyage — Roaming Edition trading cards with a new edition planned for later this year.
The company is also previewing next-generation collectible concepts behind closed doors, including original character-driven figure lines and premium articulated collectibles. Additional licensed products from Kayou’s broader portfolio on display include Harry Potter, The Powerpuff Girls, Ultraman, Skeen, Mobile Legends: Bang Bang, and Three Kingdoms, the company’s first self-owned IP.
Kayou hosts daily booth experiences during the show, including giveaways, collectible displays, and limited-edition card activations. The company is exhibiting at Booth No. 6735 in the Launch Pad at the Javits Center from February 14-17, 2026.
Learn more about the brand at kayouofficial.com.
