Kellytoy Launches Squishmallows Flip-A-Mallows Collection

Following a trade showing at Toy Fair New York last month, Kellytoy’s Flip-A-Mallows are officially headed to retail.

The latest line extension for the popular Squishmallows brand debuts with six reversible styles and 12 characters in all. All six combinations are available in two sizes: 5-inch and 12-inch.

FLIP-A-MALLOWS INCLUDE:

Gordon the Shark/Ricky the Clownfish;
Reginald the Corgi/Karina the Calico Cat;
Dawn the Fawn/Winston the Owl;
Devin the Dragon/Esmeralda the Unicorn;
Willow the Pegasus/Kimberly the Alpaca;
and Sharie the Sloth/Hans the Hedgehog.

At launch, Flip-A-Mallows are available individually at Learning Express, Five Below, and The Paper Store. More retailers will be added stock in the coming weeks. In addition, 12-inch Flip-A-Mallows three-packs will be available exclusively at squishmallows.com in the weeks ahead.

The soft and snuggly Squishmallows have become Kellytoy’s bestselling line, with more than 475 characters available across 40 countries. More than 50 million Squishmallows have been sold to date. Depending on the character, members of the Squishmallow Squad are available in 5-, 8-, 12-, and 16-inch sizes.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.