Kellytoy expands its popular Squishmallows collection with more than 50 new characters and styles set to debut at Toy Fair New York, to be held from Feb. 22-25 at the Jacob K. Javits Center.

The collection debuts alongside new line extensions, including mystery bags and reversible Flipmallows, which offer two characters in one. Squishmallows range in size from 3.5 inches to 24 inches across a variety of price points. Flipmallows will be available in 5-inch and 12-inch sizes.

“Squishmallows are as versatile as ever with textured fabrics and even more characters to choose from — more than 350 in all,” says Jonathan Kelly, CEO of Kellytoy. “Additionally, mystery and surprise products are incredibly hot right now and a great way to engage customers in store. Our fans already love discovering and collecting all the new styles and the mystery bags add to the excitement.”


New Squishmallows Characters Include:

  • Birds: toucan, parrot, peacock;
  • Dogs and cats: sheltie, rottweiler, German shepherd, St. Bernard, schnauzer, and terriers; gray and tan tabby cats;
  • Bears: white bear and brown bear;
  • Farm: horse, donkey, spotted pig, and goat;
  • Sea Life: purple octopus, teal octopus, pink jellyfish, otter, and crab;
  • Zoo: orange tiger, white tiger, teal leopard, orange panda, and red panda;
  • Dragons: blue textured dragon, green dragon, and teal dragon;
  • Dinos: purple textured dinosaur and green textured dinosaur;
  • Fruit: orange, pineapple, strawberry, avocado, watermelon, and apple; and
  • Fantasy: pink caticorn and purple caticorn.

Flipmallows Include:

  • Shark/clown fish;
  • Corgi/calico cat;
  • Fawn/owl;
  • Dragon/unicorn;
  • Alpaca/dragon; and
  • Hedgehog/sloth.

Kellytoy will show its new collection in booth No. 1553. Prior to Toy Fair New York, the line will be shown at the Atlanta International Gift and Home Furnishings Market 2020, held Jan. 15-19 at AmericasMart Atlanta, at booth No. 1300.

Click here to view the Toy Book‘s full coverage of Toy Fair New York.