Source: Asgard Media

Licensing industry vet Kelvyn Gardner of Asgard Media is getting into the podcast game.

The former managing director of Licensing International UK launched the first episode of his ‘Living with Licensing’ podcast this week. On the show, Gardner chats with Keith Chapman, the creator of PAW Patrol and Bob the Builder.

“I listen to many podcasts, and while I expect to be informed, I also want to be entertained,” says Gardner. “So, the style of ‘Living with Licensing’ will be to interview prominent figures from the business about their lives and careers, and how each has affected the other. This editorial angle produces content that includes anecdotes and case histories from the contributors which will enhance listeners’ licensing knowledge but also put a smile on their faces.”

Garder says that he plans on releasing new episodes twice a month. Future installments include shows with Trudi Heyward of Brand-Ward and David Scott, treasurer of The Light Fund and recently retired managing director of Rainbow Productions.

‘Living with Licensing’ is available on most major podcast services, including Spotify, Podbean, Apple Podcasts, and more.