Kerry Tucker Joins Pocket.watch as CMO

Pocket.watch appointed its first chief marketing officer.

Industry vet Kerry Tucker, previously CEO of Reese Witherspoon’s Hello Sunshine, joins the company to drive its content and consumer products marketing strategy, lead brand positioning, manage all public relations and corporate communications, and oversee the consumer experience for the outfit behind digital-first franchises such as Ryan’s World and the newly-announced Hobby Kids Adventures.

“Kerry has a proven track record as a dynamic, strategic, and innovative leader at both Fortune 500 companies and startups,” says pocket.watch Founder and CEO Chris M. Williams. “Her experience working with some of the most iconic brands in the world, including Martha Stewart, Victoria’s Secret, and CBS Corporation, will be invaluable during our next stage of growth.”

Tucker will work directly with key partners including Viacom/Nickelodeon, Amazon, Target, and Walmart, in addition to crafting tentpole events for back to school and holiday initiatives in support of pocket.watch’s consumer products lines.

“Pocket.watch is completely disrupting kids and family entertainment and I’m honored to be part of this powerful team,” comments Tucker. “I’m incredibly excited to bring innovative digital-first kids content and consumer products to market, expand and evolve our partnerships with creators, licensees, and retailers, and help establish pocket.watch as a leading global entertainment studio.”

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.