Viacom Nickelodeon Consumer Products (VNCP) will manage licensing in select international markets across all product categories for Ryan’s World, the consumer products line featuring YouTube superstar Ryan from Ryan ToysReview and the universe of characters created by Ryan and his parents, and Ryan’s Mystery Playdate, the new live-action series currently airing on Nickelodeon. The news comes as part of an expanded agreement with digital-first studio

Under the new deal, VNCP will represent licensing for the properties across key markets in Europe, the Middle East, Canada, and South America.’s existing portfolio of licensees in markets covered by the deal will be managed by VNCP, effective immediately. All domestic consumer products licensing for Ryan’s World and Ryan’s Mystery Playdate will continue to be managed directly by

“Ryan is a bonafide star for the YouTube generation, and we are thrilled to expand our partnership with him and with,” says Pam Kaufman, president of VNCP. “We are incredibly excited to further develop and grow Ryan into a truly global retail brand through our expertise in creative, product development and retail marketing.”

“Viacom has been a great partner for us, and it is incredible to see what we’ve accomplished together in such a short time,” says Chris M. Williams, founder and CEO of “Pam and her team are some of the best in the business, and we’re thrilled to have them representing Ryan’s World and Ryan’s Mystery Playdate consumer products internationally.”

Ryan’s Mystery Playdate was recently greenlit for a second season.