Viacom Nickelodeon Consumer Products (VNCP) will manage licensing in select international markets across all product categories for Ryan’s World, the consumer products line featuring YouTube superstar Ryan from Ryan ToysReview and the universe of characters created by Ryan and his parents, and Ryan’s Mystery Playdate, the new live-action series currently airing on Nickelodeon. The news comes as part of an expanded agreement with digital-first studio pocket.watch.

Under the new deal, VNCP will represent licensing for the properties across key markets in Europe, the Middle East, Canada, and South America. Pocket.watch’s existing portfolio of licensees in markets covered by the deal will be managed by VNCP, effective immediately. All domestic consumer products licensing for Ryan’s World and Ryan’s Mystery Playdate will continue to be managed directly by pocket.watch.

“Ryan is a bonafide star for the YouTube generation, and we are thrilled to expand our partnership with him and with pocket.watch,” says Pam Kaufman, president of VNCP. “We are incredibly excited to further develop and grow Ryan into a truly global retail brand through our expertise in creative, product development and retail marketing.”

“Viacom has been a great partner for us, and it is incredible to see what we’ve accomplished together in such a short time,” says Chris M. Williams, founder and CEO of pocket.watch. “Pam and her team are some of the best in the business, and we’re thrilled to have them representing Ryan’s World and Ryan’s Mystery Playdate consumer products internationally.”

Ryan’s Mystery Playdate was recently greenlit for a second season.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.