Kidfluencers Vlad and Niki Ink Deals with Entertainment Retail Enterprises, Evode Group

Vlad & Niki | Source: Haven Global/The Toy Book

Growing kidfluencers Vlad and Niki Vashketov are gearing up for brand expansion.

The duo behind their namesake Vlad & Niki YouTube channel inked deals with Entertainment Retail Enterprises (ERE) and Evode Group Ltd. for branded fashions and other products around the world. ERE will create items for the duo in North America while Evode will handle select international markets. Retail Monster brokered the deal between ERE and Vlad and Niki’s global licensing agent, Haven Global.

“We know that most kids would prefer to wear collections inspired by their favorite YouTube stars,” says Michael Connolly, founder of Retail Monster. “The ERE range of products will be a lifestyle line of fun and trend-right apparel that children would be proud to wear, so they can be like Vlad and Niki.”

Earlier this year, Vlad and Niki inked toy deals with both Playmates and ZURU for products set to hit retail next year. In June, WildBrain CPLG was tapped to represent the boys in EMEA and Russia.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.