WildBrain CPLG Tapped by Haven Global to Rep Vlad and Niki for EMEA, Russia

Vlad & Niki | Source: Rocket Licensing/Toy Book

WildBrain CPLG will represent YouTube stars Vlad and Niki in EMEA and Russia.

The kids recently locked their first major licensing deal in the toy department with ZURU, and will now see their brand expand globally. The Vlad and Niki channel launched in English in 2018 and has since spawned a total of 15 YouTube channels streaming in 12 languages worldwide.

“In just a couple of years, Vlad and Niki have established a remarkable international fan-base on YouTube with staggering global reach,” says Maarten Weck, executive vice president and managing director at WildBrain CPLG. “We’re already seeing a huge amount of interest in this brand so will be moving quickly as we create a licensing program which captures the fun and family spirit of Vlad and Niki’s much-loved videos for fans across EMEA and Russia.”

WildBrain CPLG and Haven Global will collaborate to build a program for EMEA and Russia that will cover all consumer product categories and beyond.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.