A new era of innovation is set to begin in one of the most classic categories.
KidKraft and TinkerTini have teamed up to mount a search for inventors who have fresh ideas for wooden toys. For more than 50 years, KidKraft has been a market leader in dollhouses, play kitchens, playhouses, ride-ons, playsets, kids’ furniture, and more.
“KidKraft is focused on innovation now more than ever before,” says Kiyomi Haverly, vice president, creative, KidKraft. “We are planning aggressive growth in our product portfolio to continue the momentum we had last year with the Disney Princess Dance and Dreams dollhouse and innovative items like the Amazon Alexa 2-in-1 Kitchen and Market. We’ve partnered with TinkerTini to help us tap into new talent with a passion for wood-based products and ingenious ideas for features that enhance imaginative play. Inventors are in well-trusted hands with TinkerTini and I can’t wait to start seeing new concepts from the inventing community.”
TinkerTini is a full-service inventor relations agency that specializes in launching, scaling, and managing open innovation initiatives to get new toys from concept to market.
“TinkerTini is going to turbo-power KidKraft’s open innovation reach and engagement with global inventors to bring them all the best concepts relevant to their business while also expanding our inventing network to include innovators with expertise in wood materials,” says Trina McFarland, owner and general manager, TinkerTini.
McFarland says that the doors are open for “dollhouse fans, woodworkers, carpenters that dabble in toys, dads or moms that build their own skateboard ramps,” and more.
“We’ll explain the ropes of inventing, get them onboarded to our Tinkerly Innovation Platform, and then submitting concepts that we’ll review with KidKraft straight away,” she says.
Individuals interested in learning more about partnering with TinkerTini as a KidKraft inventor can get in touch for more information: info@tinkertini.net
