KidKraft Amazon Alexa 2-in-1 Kitchen and Market | Source: KidKraft/The Toy Book

A new era of innovation is set to begin in one of the most classic categories.

KidKraft and TinkerTini have teamed up to mount a search for inventors who have fresh ideas for wooden toys. For more than 50 years, KidKraft has been a market leader in dollhouses, play kitchens, playhouses, ride-ons, playsets, kids’ furniture, and more.

“KidKraft is focused on innovation now more than ever before,” says Kiyomi Haverly, vice president, creative, KidKraft. “We are planning aggressive growth in our product portfolio to continue the momentum we had last year with the Disney Princess Dance and Dreams dollhouse and innovative items like the Amazon Alexa 2-in-1 Kitchen and Market. We’ve partnered with TinkerTini to help us tap into new talent with a passion for wood-based products and ingenious ideas for features that enhance imaginative play. Inventors are in well-trusted hands with TinkerTini and I can’t wait to start seeing new concepts from the inventing community.”

Source: The Toy Book

Related: The Toy Coach, TinkerTini Team Up to Facilitate Pitching to Major Toymakers

TinkerTini is a full-service inventor relations agency that specializes in launching, scaling, and managing open innovation initiatives to get new toys from concept to market.

“TinkerTini is going to turbo-power KidKraft’s open innovation reach and engagement with global inventors to bring them all the best concepts relevant to their business while also expanding our inventing network to include innovators with expertise in wood materials,” says Trina McFarland, owner and general manager, TinkerTini.

McFarland says that the doors are open for “dollhouse fans, woodworkers, carpenters that dabble in toys, dads or moms that build their own skateboard ramps,” and more.

“We’ll explain the ropes of inventing, get them onboarded to our Tinkerly Innovation Platform, and then submitting concepts that we’ll review with KidKraft straight away,” she says.

Individuals interested in learning more about partnering with TinkerTini as a KidKraft inventor can get in touch for more information:

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.