Kids2 Introduces Baby Einstein Around We Grow 4-in-1 Discovery Center

Following the Bright Starts 3-in-1 Around We Go Activity Center, which launched in 2014, Kids2 is taking toddling to new levels with the release of the Baby Einstein Around We Grow 4-in-1 Discovery Center.

Designed for kids ages 3 months to 3 years, the latest offering from Baby Einstein combines the benefits and features of a traditional baby walker and stationary entertainer into one unit with a 360-degree design. It’s a walk around, discovery table, art table, and has removable floor toys.

“Our research shows that parents are looking for activity centers to entertain, assist with development, and give baby an opportunity to exercise,” says Rochelle Wainer, Ph.D., Kids 2 vice president of global insights. “The solutions parents choose most often meet a combination of these needs and are versatile in order to grow with their child.  The Around We Grow is unique in that it allows the most freedom of movement out of any activity center.”

Kids2 says that the Around We Grow 4-in-1 “encourages auditory, visual, and tactile discovery through 15 nature-themed toys and experiences including the full-octave piano that introduces music, animals, and colors in English, Spanish, and French.”

The 3-position, height-adjustable, and cushioned seat features a machine-washable cover, and can be removed for free exploration of the discovery table. The entire unit can be easily cleaned with a damp cloth.

The Baby Einstein Around We Grow 4-in-1 Discovery Center is available now exclusively at BuyBuy Baby, and will be available at other retailers beginning in January.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.