Kilburn Live to Debut The Dr. Seuss Experience

Kilburn Live and Dr. Seuss Enterprises are taking the magic of Dr. Seuss on the road.

Launching Oct. 26 in Toronto, The Dr. Seuss Experience is a 15,000 square foot touring experience designed for all ages. Described as a “Seuss-tacular sensory spectacle, “the Experience will bring to life the stories, characters, and locations from tales including The Cat In The Hat, Horton Hears A Who!, and The Lorax, among others. The centerpiece of the attraction is an interconnected maze inspired by Oh The Places You’ll Go!, featuring thousands of suspended balloons.

“We are extremely fortunate to have been given the chance to partner with Dr. Seuss Enterprises to create this truly innovative experience,” says Kilburn CEO Mark Manuel. “Audiences yearn for great new entertainment, and at Kilburn, we aim to create new forms of live attractions that are compellingly different. Our entire team grew up reading Dr. Seuss and we have watched our children grow up doing the same. There was a lot of responsibility on our shoulders to represent this property properly.”

Following the launch in Toronto, the Experience will tour the U.S. with planned stops in Boston, Houston, and Seattle, among others. The Experience will feature a themed carousel and a Dr. Seuss retail store. Different books will be added to the Experience in each city.

Tickets go on sale Sept. 13 at www.experienceseuss.com.

Reported earlier this year, Kilburn is also collaborating with Hasbro on its planned Family Entertainment Center locations and a live tour for Power Rangers.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.