Adidas Steps into Care Bears with New Fashion and Footwear

As Care Bears gears up for its 45th anniversary celebration in 2027, Cloudco Entertainment is teaming up with Adidas to create a new collection inspired by the beloved brand.

“Care Bears and adidas Originals both have a rare ability to connect across generations while continuing to feel fresh, expressive, and culturally relevant,” said Robert Prinzo, Head of Global Licensing, Cloudco Entertainment. “This collaboration brings those worlds together in a way that feels playful, nostalgic, and design-led, creating a defining moment for Care Bears as the brand heads into its 45th anniversary.”

Kids can get their paws on four pairs of slip-on sneakers. Share Bear fans can grab either the playful pastel Superstars or the fuzzy-striped Sambas, both featuring Share Bear lace charms. To put some pep in their step, kids can pull on the Cheer Bear-inspired Superstars, complete with magical, motion-activated LEDs, or sport the entire Care Bear crew on a pair of all-over print Sambas.

Meanwhile, older kids and adults can score pink or blue AdiStar Control 5s, covered with embroidered Star Buddy patches, or the super-sweet Superstar IIs. Available in two new colorways, these kicks feature either Cheer Bear or Grumpy Bear’s colors and belly badge, along with a matching Care Bears keychain. If sneakers aren’t their style, fans can rock new Adilette slides inspired by Cheer Bear, Funshine Bear, and Grumpy Bear, each with a plush attached to the strap. 

Rounding out the lineup is a wide variety of apparel and accessories, including graphic tees, hoodies, hats, backpacks, denim, loungewear, matching sets, and more for infants, kids, and adults alike. From teddy fleece zip-ups to cuddly cardigans, these styles will add a touch of whimsy to fans’ wardrobes.

The entire Adidas X Care Bears collection is available now in stores and online, with another drop slated for next spring. For more information, visit adidas.com.