License Global, a long-trusted source for updates within the licensing industry, has released its Top Global Licensors Report 2024.
The new report looks at some of the largest licensors, based on total retail sales of licensed consumer products last year. The report also highlights forecasts for future trends in the industry.
A number of companies saw substantial growth over the past year, including Hasbro, Sanrio, and NBCUniversal. In total, the report shows more than $281 billion in licensed consumer products sold at retail worldwide last year, more than $3 billion growth as compared to 2022.
According to the report, the top five global licensors of 2024 in order from largest to smallest are Disney, Authentic Brands Group, Dotdash Meredith, Warner Bros. Discovery, and Hasbro. Other toy industry bigs appear further down the list, such as NBCUniversal/Universal Products & Experiences at number six, The Pokémon Co. at number seven, and Mattel at number nine.
A hallmark of every brand licensing professional's research each year, the Top Global Licensors Report breaks down which brands consumers are allocating hard-won dollars for. Companies may leverage this data and forecasting to stay ahead of trends to ensure planned product ranges align with the latest consumer preferences.
The report also looked at areas that will offer licensing opportunities in the future, based on a survey examining what consumers are looking to explore next year. These include Apparel, Food and Beverage, Toys and Games, and Location-based Entertainment.
The Top Global Licensors Report 2024 is available for free download on License Global’s official website.
