The licensing industry is gearing up for Licensing Expo, taking place June 13-15 at the Mandalay Bay Convention Center in Las Vegas. The world’s biggest licensing show will be packed with brands seeking quality partnerships and collaborations, but new attendees may wonder, “Where does it start?”

The team behind Licensing Expo has the answer in the video below: It Starts Here!

While “fashion” is the overall theme for this year’s event, toy and game makers will be out in full force alongside the top intellectual property (IP) owners in the world.

Penguin Random House, Pinkfong USA, RetroBrands America, and YuMe Toys are among the first-time exhibitors this year, joining a stacked deck that includes BBC Studios, BIGFOOT 4×4, Capcom, Crayola, Funko, Hasbro, JAKKS Pacific, Jazwares, Mattel, MGA Entertainment, Monster Jam, Moonbug Entertainment, Paramount, Peanuts Worldwide, The Pokémon Co. International, SEGA, Spin Master, The Walt Disney Co., and many more.

The Toy Book and our sister publication, The Pop Insider, will be in attendance at Licensing Expo next month. Stop by Booth No. N249 to meet the team and pick up the 2023 Licensing & Entertainment Issue of The Toy Book and our spring issue of The Pop Insider.

To register to attend Licensing Expo 2023 for free, visit

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.