Animaccord inked a global, three-year licensing deal with TEG Life Like Touring for the production of Masha and the Bear live shows.

Beginning next year, TEG Life Like Touring will bring Masha and the Bear live shows to Western and Central Europe, followed by live performances designed for a North American audience set to begin in 2021.

“We are delighted with the opportunity to take the hugely popular and enchanting Masha and the Bear live shows to new audiences around the world,” says Anton Berezin, managing director, TEG Life Like Touring. “We take immense pride in being entrusted by the brand owners to enhance the standing of this fabulous family show. Our true reward will be to see the joy in so many faces throughout the audience.”

“We are thrilled to announce TEG Life Like Touring as our global entertainment partner for the Masha and the Bear live show,” commented Vladimir Valiev, chief operation officer, Animaccord. “Working closely with TEG Life Like Touring, who share our unique and high standard approach, will ensure that the show is a special family experience full of warm memories and joy for kids and their parents all over the world.”

TEG Life Like Touring previously produced live shows and tours for PAW Patrol, Peppa Pig, Chuggington, Scooby-Doo, Sesame Street, and other properties.