Masha and the Bear Live!

Animaccord inked a global, three-year licensing deal with TEG Life Like Touring for the production of Masha and the Bear live shows.

Beginning next year, TEG Life Like Touring will bring Masha and the Bear live shows to Western and Central Europe, followed by live performances designed for a North American audience set to begin in 2021.

“We are delighted with the opportunity to take the hugely popular and enchanting Masha and the Bear live shows to new audiences around the world,” says Anton Berezin, managing director, TEG Life Like Touring. “We take immense pride in being entrusted by the brand owners to enhance the standing of this fabulous family show. Our true reward will be to see the joy in so many faces throughout the audience.”

“We are thrilled to announce TEG Life Like Touring as our global entertainment partner for the Masha and the Bear live show,” commented Vladimir Valiev, chief operation officer, Animaccord. “Working closely with TEG Life Like Touring, who share our unique and high standard approach, will ensure that the show is a special family experience full of warm memories and joy for kids and their parents all over the world.”

TEG Life Like Touring previously produced live shows and tours for PAW Patrol, Peppa Pig, Chuggington, Scooby-Doo, Sesame Street, and other properties.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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