Quirky,MattellogoMattel and Quirky have entered an exclusive partnership to spark invention in toys, play, and more. Harnessing Quirky’s global community and Mattel’s iconic brands, the two companies will re-imagine Mattel’s portfolio of products to drive growth for brands such as Barbie, Fisher-Price, and Hot Wheels.

Mattel and Quirky invite everyone to submit new product ideas for toys, games, and family products to Quirky’s online platform. The companies will begin developing new products alongside Quirky’s global community, with a possible release during this holiday season.

“This marks a new era for Mattel,” says Richard Dickson, president and chief operating officer, Mattel. “Leveraging Quirky’s platform allows us to discover new ideas for our toys. Just as importantly, this new partnership will enable us to accelerate the speed and scope of invention by tapping into Quirky’s dynamic community.

“This is an industry about creating and inventing, whether based on a consumer insight or a really fun idea. With the power of our own talented inventors and now Quirky, we are realizing our vision to re-imagine Mattel’s core brands and bring truly great unexpected play to families.”

The partnership is the third addition to the Powered by Quirky initiative, which enables Quirky’s community to work with prominent companies such as Mattel to impact the brands they consume. To date, Quirky has received close to 15,000 toy-related idea submissions from its community.