UNO Play with Pride | Source: Mattel Games/The Toy Book

Mattel Games‘ latest UNO deck is dedicated to celebrating inclusivity and the LGBTQ+ community.

UNO teamed up with the It Gets Better Project (IGB) — a nonprofit dedicated to uplifting, empowering, and connecting to the LGBTQ+ community globally — for UNO Play with Pride. The colorful, 112-card deck is available exclusively at Target beginning this month.

UNO Play with Pride | Source: Mattel Games

Related: Backstory: UNO Racing — A High Octane Chapter for UNO and International Games

To celebrate the partnership, Mattel donated $50,000 to IGB in support of its efforts and initiatives with LGBTQ+ youth and will be a partner of the It Gets Better Project Digital Pride Festival in late June. The festival will bring together the organization and the general public to participate in virtual conversations with trailblazers in the LGBTQ+ community as they discuss important topics in the community over a game of UNO Play with Pride.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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