As the toy industry evolves, there’s increasing importance in meeting consumers where they are, and taking new and exclusive products to them directly. Whether it’s conventions or live events, many are taking notice, and Mattel is bringing Barbie into the mix in a big way. Following the success of the Hot Wheels Legends Tour, Hot Wheels Monster Trucks Live, and the Hot Wheels Vending Truck, starting today, Barbie is hitting the road.
Continuing the year-long celebration of Barbie’s 60th anniversary, the Barbie Truck: Totally Throwback Tour will make its first appearance at the Barbie Collectors Convention in Kansas City. Stocked with exclusive apparel and accessories with a retro flair, the Barbie Truck will make several stops throughout Southern California this year, beginning with a Los Angeles appearance in September.
Next year, the Barbie Truck will mount a cross-country tour in an effort to bring exclusive Barbie gear to fans nationwide. The first 16 stops have been announced at barbie.com/barbietruck.