Mattel Hits the Road with the Barbie Truck: Totally Throwback Tour

As the toy industry evolves, there’s increasing importance in meeting consumers where they are, and taking new and exclusive products to them directly. Whether it’s conventions or live events, many are taking notice, and Mattel is bringing Barbie into the mix in a big way. Following the success of the Hot Wheels Legends Tour, Hot Wheels Monster Trucks Live, and the Hot Wheels Vending Truck, starting today, Barbie is hitting the road.

Continuing the year-long celebration of Barbie’s 60th anniversary, the Barbie Truck: Totally Throwback Tour will make its first appearance at the Barbie Collectors Convention in Kansas City. Stocked with exclusive apparel and accessories with a retro flair, the Barbie Truck will make several stops throughout Southern California this year, beginning with a Los Angeles appearance in September.

Next year, the Barbie Truck will mount a cross-country tour in an effort to bring exclusive Barbie gear to fans nationwide. The first 16 stops have been announced at barbie.com/barbietruck.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.