Mattel expands the Monster High universe with the new Moonspell Magic by Monster High. This doll line introduces five new characters from a supernatural world where monsters and witches coexist.

Moonspell Magic encourages fans to embrace their own magic while discovering the power of friendship. The line also includes inclusive design details integrated into the dolls and packaging with the help of partner organizations like the American Foundation for the Blind and Hearing Milestones.

Monster High has always stood for celebrating what makes each of us unique, and Moonspell Magic by Monster High is a powerful extension of that belief. These new characters are all about discovering your own magic and realizing how much stronger it become s through friendship and community.
Jamie Peters, Vice President, Global Brand Marketing, Dolls Portfolio at Mattel

Each doll comes with its own unique style and accessories, such as handbags, spellbooks, potion bottles, and more. They also include cauldrons that hold magical surprises: Kids can pour water into them to reveal amulet necklaces.

Moonspell Magic by Monster High Carina Song | Source: Mattel

Carina Song is a love witch who practices the magic of friendship and helps others tap into self love and their inner glow. She mixes magic perfumes that can lift moods and channel inner strengths. Dressed in pink, this doll comes with a potion perfume bottle, a spellbook, and a moonlight mirror.

Moonspell Magic by Monster High Willow Thorne | Source: Mattel

The nature witch Willow Thorne is decked out in earth-toned clothes. She loves to spend time in the garden and make healing potions. She is hard of hearing and wears a hearing aid, but is very in tune with the Earth and can talk with trees and plants to help them bloom. This doll comes with a pouch belt and a moth purse for foraging magic herbs, as well as a spell jar of plants, a potion bottle, and a nature spellbook.

Moonspell Magic by Monster High Claire de Luna | Source: Mattel

The Claire de Luna doll shimmers in star-accented clothing. She comes with a witch’s hat, a moon purse, a crystal ball for telling fortunes, a star guidebook, and a potion bottle. She is a clairvoyant witch, and though she is blind, she can read the constellations. This doll also comes with tinted sunglasses and a cane.

Moonspell Magic by Monster High Layla Stone | Source: Mattel

Layla Stone is a crystal witch dressed in jewel-toned clothes. Layla uses the power of gemstones to make jewelry with special protection patterns. Her accessories include a metallic jacket, an amethyst-colored witch hat, a crystal with invisibility powers, a potion bottle, and a spellbook.

Moonspell Magic by Monster High Rae Lumina | Source: Mattel

Dressed in bright colors and sparkles, Rae Lumina is a sun witch who lights up every room. Her powers include creating rainbows and channeling energy from the sun. This doll comes with accessories such as a tasseled messenger bag, a sunbeam candle, a potion bottle, and a sunshine spellbook.

Moonspell Magic by Monster High will debut this weekend at Toy Fair New York (Feb. 14-17), and the dolls will be available for sale at retailers nationwide in July.

About the author

Ali Mierzejewski

Ali Mierzejewski

Ali Mierzejewski is the editor-in-chief at The Toy Insider and The Pop Insider. With more than a decade of industry experience, Ali is a trusted source for parents, gift-givers, manufacturers, retailers, and more on the latest trends and hottest products. Whether you’re shopping for the best toys for kids — or looking for the latest in geek culture and entertainment for yourself — Ali’s expertise has you covered. When she’s not building LEGO sets or unwinding with a puzzle, Ali is obsessing over the latest season of The Bachelor, scrolling through Gritty’s Twitter, or rewatching The West Wing (for the 100th time). She is also a self-proclaimed expert on the history and lore of the entire Bachelor franchise. Ali has been featured on TODAY, The Wendy Williams Show, Yahoo Finance, Fox & Friends, HLN, The Weather Channel, ABC World News Now, and more. You can follow her on Instagram @ali_ontv.

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