Mattel continues its partnership with WWE by announcing a multi-year extension to their global licensing agreement. With this expansion, the toy company will produce new ranges of WWE products, including action figures, playsets, roleplay items, and vehicles.
This dynamic duo has delivered a variety of WWE toys since 2010, now sold in more than 50 markets worldwide. With this extended arrangement, Mattel will continue to make products for the wrestling brand, which continues to grow with its new partnership with Netflix to produce Monday Night Raw, which launched last January.
“Our longstanding partnership with WWE has resulted in some of the most celebrated action figures in the industry,” says Josh Silverman, CFO at Mattel. “As we extend this agreement, we are committed to delivering authentic, high-quality products that capture the energy and larger-than-life personalities of WWE for fans across the globe.”
“WWE’s relationship with Mattel has been a cornerstone of our consumer products strategy for 15 years,” says Alex Varga, Co-Head of Revenue at WWE. “Extending this collaboration will allow us to continue offering products that bring our WWE Superstars and their stories to life for our global fanbase.”
Consumers can view Mattel’s standing WWE Products online at mattelshop.com and in select retailers worldwide.
