Welcome to this week’s edition of The Toy Book‘s Media Mashup, a roundup of all the latest in toyetic entertainment content that should drive sales in the toy department. This week, Mattel lit up the internet with the latest teaser for The Barbie Movie; Star Wars Celebration kicked off with a look at Star Wars: Ahsoka; Disney Junior dropped a look at PJ Masks Power Heroes from Hasbro/eOne; Lucasfilm unearthed a fresh look at Indiana Jones and The Dial of Destiny; and Genius Brands opened the doors to Shaq’s Garage. Check out these titles and more in our roundup below.

The Barbie Movie

To live in Barbie Land is to be a perfect being in a perfect place. Unless you have a full-on existential crisis. Or you’re a Ken.

From Oscar-nominated writer/director Greta Gerwig comes Barbie, starring Oscar-nominees Margot Robbie and Ryan Gosling as Barbie and Ken, alongside America Ferrera, Kate McKinnon, Michael Cera, Ariana Greenblatt, Issa Rae, Rhea Perlman, and Will Ferrell. The film also stars Ana Cruz Kayne, Emma Mackey, Hari Nef, Alexandra Shipp, Kingsley Ben-Adir, Simu Liu, Ncuti Gatwa , Scott Evans, Jamie Demetriou, Connor Swindells, Sharon Rooney, Nicola Coughlan, Ritu Arya, Dua Lipa, and Oscar-winner Helen Mirren. The film hits theaters from Warner Bros. Pictures on July 21. Look for a massive consumer products rollout this summer.


Star Wars: Ahsoka

Today, at Star Wars Celebration in London, Disney+ and Lucasfilm unveiled the first teaser trailer for the Disney+ original series Ahsoka, starring Rosario Dawson in the title role. Set after the fall of the Empire, Ahsoka follows the former Jedi Knight Ahsoka Tano as she investigates an emerging threat to a vulnerable galaxy. The teaser trailer and poster are available to download.

In addition to Dawson, Ahsoka stars Natasha Liu Bordizzo as Sabine Wren and Mary Elizabeth Winstead as Hera Syndulla. The series is written by Dave Filoni, who executive produces alongside Jon Favreau, Kathleen Kennedy, Colin Wilson, and Carrie Beck. Karen Gilchrist is co-executive producer. Ahsoka debuts on Disney+ in August 2023. Toys from Hasbro and products from other licensing partners will be released at a later date.


PJ Masks Power Heroes

PJ Masks expands as Power Heroes Catboy, Owlette, and Gekko are joined by new heroes, creating a bigger, even better team. Good thing too, as new villains are in town. Our heroes will take them on in the City, Space, and the frozen wilderness of Iceworld. As Catboy says, “If badness is everywhere, we’ll be everywhere.” The series from Hasbro’s eOne will debut on Disney+ on April 19 with toys set to hit stores later this year.

Related: The 2023 Edition of The BIG Toy Book is Here!

The Muppets Mayhem

The Muppets Mayhem follows The Electric Mayhem Band — Dr. Teeth on vocals and keyboards, Animal on drums, Floyd Pepper on vocals and bass, Janice on vocals and lead guitar, Zoot on saxophone, and Lips on trumpet — on an epic, music-filled journey to record their first-ever studio album. With the help of a driven young music executive, Nora Singh, the old-school Muppet band comes face-to-face with the current-day music scene as they try to finally record their first studio album.

The Muppets Mayhem stars Lilly Singh as Nora, Tahj Mowry as Moog, Saara Chaudry as Hannah, Bill Barretta as Dr. Teeth, Dave Goelz as Zoot, Eric Jacobson as Animal, Peter Linz as Lips, David Rudman as Janice, Matt Vogel as Floyd Pepper, and recurring guest star Anders Holm as JJ. A line of Electric Mayhem ReAction Figures from Super7 is out now.


Indiana Jones and The Dial of Destiny

Harrison Ford returns as the legendary hero archaeologist in the fifth installment of the iconic Indiana Jones franchise. Starring along with Ford are Phoebe Waller-Bridge, Antonio Banderas, John Rhys-Davies, Shaunette Renee Wilson, Thomas Kretschmann, Toby Jones, Boyd Holbrook, Oliver Richters, Ethann Isidore, and Mads Mikkelsen. Directed by James Mangold, the film is produced by Kathleen Kennedy, Frank Marshall, and Simon Emanuel, with Steven Spielberg and George Lucas serving as executive producers. John Williams, who has scored each Indy adventure since the original Raiders of the Lost Ark in 1981, is once again composing the score. Toys from Hasbro are already on shelves and additional licensing partners will soon be revealed.


Shaq’s Garage

Shaq’s Garage is a new animated series from Genius Brands International, starring Shaquille O’Neal, as both himself and one of the show’s main vehicle characters, Biggie D. Inspired by Shaq’s real-life love of cars, Shaq’s Garage is a modern-day action series where Shaq and his family of cars tackle parties and problems. While no toys have been announced yet, Shaq, Gronk, and the rest of the Shaq Pack debut on Kartoon Channel x Pluto TV on June 5,


For more Media Mashup, including a look at this year’s most toyetic movie releases, check out the 2023 edition of The BIG Toy Book, out now.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube