MGA Entertainment has launched new Rainbow High dolls and accessories ahead of the Season 5 premiere of the YouTube series Rainbow High. The new collection features characters and pets from the new season, Rainbow World, as well as instructions and ingredients for do-it-yourself slime.
The Rainbow High Slime Kit & Pet ($24.99) collection includes Bella, Ruby, Jade, Poppy, Sunny, Violet, and Amaya as 11-inch, fully articulated shimmer dolls. Each doll is dressed in a signature color and comes with a pet and accessories. With this Sparkle Slime collection, designed for kids ages 4 and up, kids can create their own slime with the included packet of slime powder, packet of shimmer, water, and crystal shaker. After making the slime, kids can put their creations in the transparent pet, bag, shoes, and other accessories.
“Everything is an extension of our very important brand mission that encourages colorful, creative confidence in kids through inspirational products and brand storytelling. With the power of color and fashion, Rainbow High demonstrates that everyone belongs under the rainbow,” says Dominick Lisi, Vice President, Brand Marketing for Rainbow High. “We’re expecting a great response from fans to the introduction of Rainbow World, which will feature themes of friendship and confidence, a beautifully designed new world, as well as brand new pets — which add another dimension and storyline to our hugely popular animated series.”
Season 5 of Rainbow High, debuting on YouTube on March 22, follows familiar characters Bella, Ruby, Poppy, Sunny, Jade, Skyler, Violet, and Amaya as they work together through 13 seven-minute episodes. The first episode of Rainbow World introduces viewers to a land outside the halls and walls of Rainbow High.
MGA Entertainment also expanded its Rainbow High product offerings with the Rainbow High Swim & Style fashion dolls and the Rainbow Junior High PJ Party dolls.
The new Rainbow High doll collections are currently available on Amazon and other mass retailers.
