Known for its Goldbears, Haribo is bringing its colorful candy branding to MGA Entertainment’s L.O.L. Surprise! Dolls.
The L.O.L. Surprise! Loves Mini Sweets line highlights candy brands, with dolls decked in apparel and accessories featuring Tootsie Rolls, Junior Mints, and more. The Mini Sweets line continues to grow in popularity, boasting its status as the top segment across the L.O.L. Surprise! brand in both 2022 and 2023. Now, Haribo is joining with new offerings combining its gummy goodies with the stylized characters of L.O.L. Surprise!
L.O.L. Surprise! Loves Mini Sweets x Haribo | Source: MGA Entertainment
L.O.L. Surprise! Tween | Source: MGA Entertainment
L.O.L. Surprise! is also known for its mystery box offerings, with both kid and kidult collectors opening packages to see what they get. The L.O.L. Surprise! Loves Mini Sweets x Haribo Tots introduces nine new characters to collect. The L.O.L. Surprise! Loves Mini Sweets x Haribo Vending Machine Series features a vending machine unboxing experience and eight Haribo-themed characters, only available outside the U.S. Finally, the L.O.L. Surprise! Loves Mini Sweets x Haribo Goldbears Deluxe Series 3 has three exclusive characters with surprises inside.
The iconic and colorful little Goldbears and the full range of Haribo confectionery are beloved across households worldwide, and L.O.L. Surprise! has gone above and beyond in delivering its signature spin on these classic treats, ensuring the sweetest collaboration in the toy aisle.
The collaboration doesn’t end there. MGA has plans to launch two new collectibles for the partnership. The L.O.L. Surprise! Loves Mini Sweets Haribo Party Pack is a large multipack with four Tots, two Pets, and three Lil Sisters, all wearing Haribo-branded goods. The L.O.L. Surprise! Loves Mini Sweets Haribo Tweens doll will be the first fashion doll in the Mini Sweets line of toys and has rainbow-colored hair, gummy candy accessories, and a colorful outfit.
The L.O.L. Surprise! Loves Mini Sweets Haribo line of dolls is available in the U.S. exclusively at Target. The Haribo Tweens doll and the rest of the collection are available exclusively at Smyth’s Toys in the UK and Ireland. Globally, the collection is available at select major retailers.
