The LEGO Group and SEGA expand their partnership with the launch of a new building set, LEGO SEGA: SEGA Genesis Console.
The 479-piece model pays homage to SEGA’s original console, an icon for gamers worldwide. With the highly detailed building set, collectors can customize their builds into either the SEGA Genesis or SEGA Genesis Mega Drive version. Alongside the console, the model includes two detachable controllers, a removable game card, and decorative stickers.
Alongside the console, builders will find nostalgia through the set’s Sonic the Hedgehog features. The Blue Blur appears inside the SEGA Genesis console and on a game cartridge inspired by Sonic the Hedgehog 2.
This set honors one of the most iconic consoles in video game history. | Source: The LEGO Group
The console includes two detachable controllers and a game card. | Source: The LEGO Group
Fans can find Sonic the Hedeghog throughout the SEGA Genesis set. | Source: The LEGO Group
“Like many others from my generation, I still vividly remember when the SEGA Mega Drive launched — it felt completely out of this world,” says Patrik, Designer at The LEGO Group. “27 years later, the love for the console is still going strong — I still play mine! Recreating the intricate details and curves of the console with LEGO elements was an enjoyable challenge, despite its difficulty.”
“This is a building experience that captures SEGA’s gaming heritage and the playful creativity of LEGO play,” says Alex Gomez, VP, Licensing & Partnerships of SEGA of America. “The SEGA Genesis holds a special place in the hearts of gamers and represents a defining era in video game history. With this LEGO set, fans can relive those nostalgic memories while actively engaging with SEGA’s legacy through hands-on creativity.
Sonic the Hedgehog also appears in prior collaborations between The LEGO Group and SEGA. Gamers can find more Sonic-themed builds by visiting LEGO.com/sonic. The LEGO SEGA: SEGA Genesis Console will be available starting June 1 in stores and at LEGO.com.
