NBC’s Minute to Win It is coming to Wendy’s Kids’ Meals nationwide in a new licensed NBCUniversal Television Consumer Products Group promotion. Beginning May 16, and running for six weeks, one Minute to Win It challenge will be included in every Wendy’s Kids’ Meal bag.
The five challenges include “Bucket Head,” “Hang in There,” “Nutstacker,” “Spin Doctor,” and “Stack Attack.” Each Minute to Win It challenge has a range of difficulty levels for kids and grown-ups. The challenges are directly inspired by the NBC series, which airs Wednesdays and Saturdays at 8 p.m. ET. Joy Tashjian Marketing Group, who represents NBC programming, brokered the licensed promotion.
Additionally, Wendy’s Kids’ Meal bags, toys, and point-of-purchase displays will be branded with “Minute to Win It” elements. A promotional code for a 20 percent discount for “Minute to Win It” products that are carried at the NBC Online Store (NBCstore.com) will be included within every meal.